B Corp Storytelling - How to Communicate Your Certification and Impact - Download B Corp Logo and Resources
How to Download the B Corp Logo from the Official Website
If you are a certified B Corporation, or B Corp, you are part of a global movement of businesses that meet high standards of social and environmental performance, transparency, and accountability. You are also entitled to use the B Corp logo, a mark of distinction that shows your commitment to using business as a force for good. But how do you download the logo from the official website and use it correctly? In this article, we will show you how to do that in a few simple steps.
How to Download the Logo from the Website
The B Corp logo is available for download from the page on the B Lab website. B Lab is the nonprofit organization that certifies and supports B Corps. Depending on your browser and device, you can follow these instructions to download the logo:
download b corp logo
Using Chrome or Microsoft Edge on a Computer
Go to the page and scroll down to the section "Using the Certified B Corp Logo".
Click on "Download Logos" to open a Google Drive folder with different versions of the logo.
Select the logo you want to download and click on the download icon at the top-right corner.
Choose a location on your computer to save the logo file.
Using Firefox on a Computer
Go to the page and scroll down to the section "Using the Certified B Corp Logo".
Right-click on "Download Logos" and select "Save Link As".
Choose a location on your computer to save the zip file with different versions of the logo.
Extract the zip file to access the logo files.
Using an iPhone or iPad
Go to the page and scroll down to the section "Using the Certified B Corp Logo".
Tap on "Download Logos" to open a Google Drive folder with different versions of the logo.
Tap on the logo you want to download and then tap on the three-dot menu at the top-right corner.
Select "Send a copy" and then choose "Save Image". The image will be saved to your Photos app.
Using an Android
Go to the page and scroll down to the section "Using the Certified B Corp Logo".
Tap on "Download Logos" to open a Google Drive folder with different versions of the logo.
Tap and hold on the logo you want to download and then select "Download". The image will be saved to your Downloads folder.
How to Use the Logo Correctly
Once you have downloaded the logo, you can use it on your websites, packaging, advertising, and marketing materials. However, you need to follow some tips and guidelines to ensure that you are using it correctly and consistently. Here are some of them:
Use either white or black versions of the logo, not any other color.
Do not alter, distort, or modify the logo in any way.
Maintain enough clear space around the logo so that it stands out.
Avoid placing the logo over busy backgrounds or images that make it hard to read.
If you use a tagline with the logo, choose one of the three options provided by B Lab: "High standards for social & environmental impact", "Better business for people & planet", or "Business as a force for good". You can also replace "this business" with your industry or sector, such as "Better banking for people & planet".
Do not use the logo in a way that implies endorsement, sponsorship, or affiliation by B Lab or the B Corp community.
Do not use the logo in a way that is misleading, deceptive, or disparaging to B Lab, the B Corp community, or any other entity.
If you are not sure how to use the logo correctly, you can refer to the for any questions or feedback.
Conclusion
The B Corp logo is a powerful symbol of your business's positive impact on society and the environment. By downloading and using it correctly, you can showcase your values, differentiate yourself from competitors, and attract customers, employees, investors, and partners who share your vision. To download the logo, simply visit the page and follow the instructions for your browser and device. To use the logo correctly, follow the tips and guidelines provided by B Lab and respect the integrity and reputation of the logo and the B Corp community.
FAQs
What is the difference between the B Corp logo and the B Lab logo?
The B Corp logo is for certified B Corporations, while the B Lab logo is for B Lab, the nonprofit organization that certifies and supports B Corps. The B Corp logo has a "B" inside a circle, while the B Lab logo has a "B" inside a square. The two logos are not interchangeable and should not be confused.
Can I use the B Corp logo on social media?
Yes, you can use the B Corp logo on your social media profiles and posts, as long as you follow the same tips and guidelines as for other platforms. You can also use hashtags such as #BCorp, #BCorporation, #BTheChange, #BusinessAsAForceForGood, and #BetterBusiness to join the conversation and connect with other B Corps.
Can I customize the B Corp logo to match my brand colors?
No, you cannot customize the color of the B Corp logo. You can only use either white or black versions of the logo, depending on the background color. Customizing the color of the logo would compromise its consistency and recognition across different contexts and audiences.
How can I verify if a business is a certified B Corp?
The easiest way to verify if a business is a certified B Corp is to look for the B Corp logo on their website, packaging, advertising, and marketing materials. You can also visit the on the B Lab website and search for the business by name, location, industry, or impact area.
How can I become a certified B Corp?
To become a certified B Corp, you need to complete an online assessment that measures your business's impact on your workers, customers, community, and environment. You also need to meet certain legal requirements that ensure your commitment to your stakeholders. Finally, you need to pay an annual fee based on your revenue. You can learn more about the certification process and requirements on the page on the B Lab website.
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